Deputy Manager / Manager, Digital Marketing - Career at Sheba.xyz

Deputy Manager / Manager, Digital Marketing - Career at Sheba.xyz in Bangladesh. Apply for Sheba.xyz job and get your career at Sheba.xyz!

Company: Sheba.xyz

Job Type: Full Time

Work Place: Dhaka

Job Description

Company Description

Sheba Platform Limited plays the role of a catalyst for micro-entrepreneurs and ignite the spark in them to dream bigger. By bringing access to information and financial literacy in the palm of their hands, we are bridging the digital divide and creating access to affordable and timely financial services.

Job Description

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains our social media presence.

Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights, and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Qualifications

Requirements:

Proven working experience in digital marketing, particularly within the industry or DSP networks or Digital media buying agencies

Candidate with exposure to Fintech, FMCG, telco to get preference

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Working knowledge of preparing Content Strategies for effective digital returns

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools

Qualifications/Skills:

Graduation or Post-Graduation, Major in Marketing will be preferred. CSE graduates with Marketing Experience are also encouraged to apply

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Creating and maintaining client relationships

Coaching and subordinate involvement

Managing processes

Self-motivated yet customer-focused

Proficient in marketing research and statistical analysis

Able to develop budgets

Familiar with financial planning and strategy

Additional Information

Perks & Benefits That You Will Get:

- Salary: Negotiation, (It depends on the experience and organizational cultural fitness.)
- Lunch Subsidy: Lunch is provided through our home catering services and is 50% subsidized. Our home catering services offer a variety of food items as well as healthy and Economy meal options.
- Personal Laptop Allowance: We use our own laptops for work purposes and for that our Organization offers us a monthly laptop allowance based on the type of laptop being used.
- Grocery Credit: At Sheba, we care about our employees’ wellbeing and therefore offer credit through Online Store so that they can purchase their necessary grocery items through it.
- Laundry Service: We understand how busy our employees are with their work therefore to make things easier for them we offer our in-house ironing service for only BDT 2.
- Sheba.xyz Promo: We believe in making our employees feel appreciated and connected to our organization, which is why we offer Sheba.xyz promos. With these promos employees can avail of any service from Sheba.xyz at a discounted rate.
- Travel Expense: Employees would be able to claim travel expenses and food expenses when they have to spend for any business purpose.
- Mobile Allowance: Employees are provided with a company owned postpaid SIM card through which they can avail the services offered by the SIM card company.
- Hours required: 5 days per week.